पत्रिका जगत Positive Journalism
Jaipur, 26 February 2019: The International Gemological Institute (IGI), the largest global independent gem certification and appraisal institute, certifies traditional Jadau and Polki jewelry. The IGI Traditional Jewelry Report has become a benchmark and helps discerning buyers validate real Jadau jewelry from fakes; and differentiate between original Polki creations and glass rendered designs.
Jadau jewelry is considered the epitome of traditional Indian craftsmanship. The technique of creating Jadau can be done by using uncut diamonds or glass. Jewelry created using uncut diamond is commonly referred to as Polki while the ones created using different imitation as stones is referred to as Kundan. The undersides of both the kinds of jewelry are enameled.
Pioneers in the field of jewelry certification, IGI recognized the need amongst consumers to clearly differentiate between Jadau, Polki and Kundan; and today the ‘IGI Traditional Jewelry Report’ has proved to become a major reliable factor that helps value-conscious buyers purchase their jewelry with absolute peace of mind. The certification process is also encouraged by retailers who can now sell their merchandise confidently.
Mr. Tehmasp Printer, Managing Director, IGI-India, said, “Consumer confidence in the splendor is crucial! Jadau jewelry is the true example of traditional craftsmanship fashioned for the classic Indian bride. The charm of the jewelry lies in the credibility of its creation and at IGI, we are happy to be pioneers in the traditional jewelry certification arena.”
“With advanced standards in place, IGI hopes to contribute towards the entry of Indian traditional designs on the global front. Purchasing legitimate jadau jewelry in its complete splendor is the right of every consumer and providing them with a technique to bifurcate Polki from Kundan and the likes is crucial. Being the world’s foremost name in diamond, gemstone and diamond jewelry certification, IGI considers itself responsible to provide a sense of confidence to the end consumer,” Mr. Printer added.
Over the past few years, several attempts have been made to duplicate original Polki designs in glass without appropriate disclosure. Informed consumers from across the country have realized a potential threat in purchasing such type of jewelry. The inability to separate uncut diamonds from glass stones and the prevalence of malafide practices have often led to Jadau enthusiasts abandoning the idea of purchasing them. The lack of validation from an appropriate authority has led to this fear in the minds of consumers who wish to have uncut diamonds in their jewelry as opposed to the glass creation.
Traditional jewelry: Jadau, Polki and Kundan – Confluence of Regalia & Assurance
Mastery beyond comparison, an exceptionally well curated piece of art and a vintage dream woven elegantly into the Indian wedding trousseau; that is the beauty of Jadau jewelry. Inspired by the rich Mughal dynasty and its cultural expanse, the jewelry is predominantly patronized and manufactured in the Northern parts of the country. The term ‘Jadau’ primarily refers to the technique used to create traditional designs while Polki and Kundan jewelry are the types of Jadau.
The factor that differentiates Polki from Kundan jewelry is that Polki jewelry uses uncut diamonds while Kundan is essentially a glass stone. Owing to the origin of the diamonds used in them, Polki jewelry is highly appreciated and valued. The style was introduced in India by the Mughals while Kundan, as the name suggests, is a traditional Rajasthani style of jewelry. In the early years, the style was surely admired and adorned by the rich and affluent royals but over a period of time, the jewelry paved way to the visual of a quintessential Indian heritage wedding, adding fervor to the ensemble. With Bollywood revamping its positioning, the demand for Jadau has increased manifold in the past decade, carving a niche for itself.
A picturesque wedding spectacle, matured to perfection with Mughal as well as Indian contemporary designs from across the whole of Rajasthan is the invincible concept today and having uncut diamonds makes it complete.
