पत्रिका जगत Positive Journalism
Jaipur, 15th March 2019: Taneira, the youngest brand from Titan will host a three day exhibition cum sale of sarees from 15th March to 17th March 2019 at Jai Mahal Palace in Jaipur. Visitors at the show will be able to witness Taneira’s exquisite collection of nearly 1500 sarees, handmade in Chanderi, Maheshwari, Bengal, Bhagalpur, Kanjeevaram, South, Banaras and other weaving regions of India.
Speaking about the Jaipur trunk show, Ms. Shyamala Ramanan, Business Head for Taneira, Titan Company Limited said, “Taneira has received an overwhelming response from our exhibitions across the country. This is our first ever visit to the “Pink city” of India and we are looking forward to showcasing a variety of exclusive designs and collections here. We are keen to understand the consumer preferences of saree wearers in Jaipur.”
The showcase in Jaipur will have a wide range of products; Taneira’s newest additions include a wide range of Ikats, Bagh and Ajrakh block prints, and a new exclusive Jamdani collection Sehar. Dress materials, ready-to-wear blouses, stoles and dupattas will also be on display.
With the aim to provide authenticity and quality in natural textiles and Indian craftsmanship, Taneira successfully launched two stores in Bangalore in 2017 and recently announced the brand nationally with a grand store launch in Delhi in December 2018. The brand provides an enhanced shopping experience and a full-fledged style studio that houses ready-to-wear blouses, customization and tailoring services to complete the perfect ensemble.
About Taneira:
Launched in February 2017, Taneira is the youngest brand of Titan Company Limited. A handwoven saree brand, Taneira offers close to 3000 sarees from over 50 regions in India, celebrating the diverse textiles and craftsmanship of India. With sarees made only from pure and natural fabrics, Taneira has a carefully curated collection of exclusive designs catering to all occasions – festive, wedding, casual and special occasions. A sub-brand of the TATA family, Taneira promises absolute authenticity of product, an intimate yet relaxed browsing experience and a fully equipped style studio to complete the saree ensemble.
Taneira is derived from the word ‘tan’ meaning body and ‘Eira’, the Sanskrit name for Goddess Saraswati (Patron God of art, music, craft and knowledge) and meaning ‘Earth’ in Greek.
