Quote from Kalyan Jewellers on sales expectations on the occasion of Akshaya Tritiya:

Jaipur 26th April 2019: “Akshaya Tritiya is considered an auspicious occasion to buy gold. At Kalyan Jewellers we have launched the pre-booking programme, through which customers can select and place their jewellery orders in advance, and simply pick it up on Akshaya Tritiya or closer to that date, thus avoiding the rush and long wait. We have seen a 30 percent growth in pre book as compared to last year.

Over the years, we have also observed a trend where large number of customers make token purchases on Akshaya Tritiya. Our recent campaign, with reduced making charges, is aimed at these customers, and it has been positively received. Additionally, the campaign includes a giving away 300 kg FREE* gold coins offer to our esteemed customers as a token of appreciation.

We are expecting a 25% of increase in sales and higher number of footfalls as compared to last year, as a result of our planned efforts during the last 2 months.”

–          Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers