Honda 2Wheelers cross 40 Million Sales Mark

Jaipur, December 20, 2018: Creating history in the Indian two-wheeler industry, Honda Motorcycle & Scooter India Pvt. Ltd. today announced the accomplishment of 40 million cumulative two-wheeler sales. With this, Honda is now the ONLY two-wheeler brand in India to crossthe 40 million units’mark in the shortest time span of just 18 years.

Honda’s journey to gaining the trust of 40 million customers

Honda gained its first 10 million customers in the initial 11 years. Growing 3 times this speed, the next 10 million customers were added in just next 3 years.

While the first 20 million customers were added in 14 years, Honda led India’s accelerated growth for mobility on two wheels and added the latest 20 million customers in just 4 years.

Sharing his perspective on the rollout of the milestone 40^th Million two-wheeler, Mr. Minoru Kato, President & CEO – Honda Motorcycle & Scooter India Pvt. Ltd. said, “We are honouredby the love and trust that 40 million customers have bestowed on brand Honda in such a short time. Since the very start, Honda is led by a challenging spirit bringing Joy to millions of customers with high quality innovative products.”

Speaking on Honda’s historic achievement, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda 2Wheelers India is proud to power every flight on wings for more than 40 million two-wheeler riders. With an extensive range of scooters & motorcycles, rapidly expanding network, adding customer friendly services, Honda is all set to further delight its customers in pursuit of their dreams.”

Building foundation to realizing Dreams

• 2001 -2011: Honda’s maiden product – the iconic Activa established Honda’s legacy in scooter segment.Fast scaled up production and stepped into the motorcycle segment with premium 150cc CB Unicorn and 125cc CB Shine (now India’s largest selling 125cc motorcycle). Introduced Industry First feature – Combi-Brake System with Equalizer technologyin 2009 that would go on to become mandatory a decade later.

 

• 2011- 2018: In 2011, HMSI entered a new era as only Honda in the Indian two-wheeler industry. In these short 7 years, Honda parallel created many new benchmarks in the industry too. From expanding production from 16 lac units annually at 1 plant to 64 lac units annually from 4 plants, from its entry into the mass motorcycle segment in 2012 with Dream Yuga to the new Technical Center for faster development of India specific models, from starting the Make In India for big bikes in 2015 with CBR 650F and later Africa Twin to bringing new type of ride for India with NAVI and India’s first utilitarian scooter CLIQ, from Activa overtaking all two-wheelers to become India’s highest selling two-wheeler to CB Shine motorcycle breaching the 70 lac sales mark.

Infact, Honda 2Wheelers India’s rapid growth has propelled it to becoming the No. 1 contributor to Honda’s global two-wheeler operations across 120 countries. But this is not all. In pipeline is yet another 6 lac capacity addition which will take Honda 2Wheelers India’s total capacity to 70 lac units annually by 2020.

Honda 2Wheelers India – A history of creating history

Year	Milestone
1999	– Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is incorporated
2001	– First plant in Manesar starts production. The first model Activa makes debut
2002	-Honda starts exports from India
2004	– Enters the motorcycle market with 150cc CB Unicorn – Becomes No. 1 brand in scooter segment led by Activa
2006	– Diversifies in the motorcycle segment with launch of 125cc CB Shine
2008	– Only two-wheeler company to continue to grow double-digit in the time of world economic slowdown
2009	– Introduces Combi-Brake System with Equalizer technology – An industry First
2011	– Inaugurates 2nd manufacturing plant at Tapukara (Rajasthan) of 1.2 million units capacity
2012	– Becomes Only Honda in Indian Two-wheeler Industry – Enters mass motorcycle segment with 110cc Dream Yuga – Akshay Kumar associates with Honda as First brand ambassador – New Technical Centre with integrated SEDBQ function inaugurated
2013	– Inaugurates 3rd plant at Narsapura (Karnataka) with 1.2 millionunits capacity – Honda Eco Technology (HET) introduced for improved mileage
2014	– Expands capacity at 3rd manufacturing plant to 1.8 million units
2015	– Launches 15 new models in 2015 – First Make in India big bike  CBR 650F launched.
2016	– Inaugurates 4th manufacturing plant at Vithalapur (Gujarat) of 1.2 million units’ capacity – Honda 2Wheeler India sales cross 5 million mark annually for first year
2017	– Expands capacity at 3rd manufacturing plant to 2.4 million units, total capacity reaches 6.4 million units annually at four plants – Iconic Activa becomes India’s No. 1 selling two-wheeler
2018	– Historic 40 million cumulative sales milestone achieved – Announced investment of INR 6.3 billion in Honda’s Vithalapur Plant in Gujarat – Scooterization escalates to 25 million Honda scooter sales – Exports cross 2 million mark – India’s top selling two-wheeler Activa breached historic 20 million customer mark – CB Shine crossed the 7 million customer base mark -Honda launches its biggest and 100% digital customer loyalty program ‘Honda Joy Club’ – a two-wheeler industry first!